Sunday, October 28, 2007

Journal Entry # 25

McDonalds and In N Out

Although McDonalds and In N Out both are famous America fast food restaurants and sell hamburgers as their main product, there are quite a few differences. One difference is marketing. Every year McDonalds will try to create some new products to attract customers. However, In N Out only sells three kinds of hamburgers as their main product. In N Out doesn’t have too many choices.The other difference is their food-marketing segmentation. While McDonalds makes the hamburger before customers order it and quickly, In N Out only makes their hamburger after customers order it and fresh. That is why the hamburger from In N Out is usually tastes better than McDonalds. The final difference is reputation. McDonalds sells their products all over the world, and its logo already equals to hamburgers for people worldwide, so they are well-known in the world. In contrast, In N Out only sells to CA, NV, and AZ in America.
In conclusion, though there are some unlikeness between McDonalds and In N Out, they are all my favorite fast food restaurants.

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